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Recipe for Disaster

“If we can tackle the problem of food waste, according to Corinne Woods, Director of Communication for WFP, “we could feed a billion people everyday. In developing countries the majority of food is wasted in storage and production, which WFP is helping to address with new technologies and community education. However, in the developed world most food is lost on the plate. Recipe for Disaster aims to confront this issue and get people to take action by creating a meal and making a donation.”

The initiative was designed by Anomaly for the WFP and launched at Omved Gardens. We hosted dinners in the Glasshouse on three evenings to introduce this inspired initiative to different audiences to tackle this significant problem.